We’ve maintained a fairly insular approach to label curation over the past few years, releasing music from a core group of artists and slowly bringing new individuals and approaches into the fold. It’s a deliberate way of working in an extremely cluttered/top down music media environment and it clearly hasn’t limited the scope of the sonic ecology we push.
That said, going into our fourth year in existence, we’ve decided to open up the gates a bit and let some new voices ring out. Over the coming months, we’ll be introducing four new artists into the APR family, bringing everything from algorithmically designed string music to fuzzed out Iranian pop.
The first of those artists is CÉCI, a Danish, London-based vocalist and sound artist who we’ve partnered with across a number of projects already. If you’re in London, you may have caught one of her Celestite nights at Rye Wax, featuring a combination of performance and DJ sets from some of our favorite artists in the city.
Vortex is CÉCI’s debut on APR and a jarring introduction to an artist we’ve tipped for some time. The sound is as enticing as the production is angular and across six short songs, CÉCI snakes her way through major hooks, resolute sound design and a range of inward facing affectations.
Today, we’re unveiling “Heartbeat”, the first single from Vortex and our initial introduction to CÉCI’s work. The single is accompanied by a striking music video directed by Emilie Alstrup and is a fitting introduction to CÉCI’s artistic voice and tactile approach to production. Relevant links below and much more to come.
“The Danish-born, London-based artist swathes her voice in intricate, prickly electronics on her new EP for Astral Plane, which sounds both massive and intimate.” – Resident Advisor
“Her music—a stripped-back, skeletal type of pop—is built from mind-bending sound design, haunting vocals, and ethereal energy that draws you in on first listen.” – XLR8R
“The London-based artist, who has a background in sound design and dance, employs motifs from a variety of contemporary club styles and a broad vocal approach.” – FACT