Adult Swim might have some competition folks. For the first time in years, another corporate dweller has managed to fanute their way into the hearts and minds of the blog masses (ourselves included) via a number of collaborative projects and exclusive releases. Nick Hook, Daedelus and Danny Brown’s Bruiser Brigade have released tunes through Scion A/V in the past few months and sometimes you just have to give credit where credit is due. It’s not like tC’s will start popping up in Curren$y bars or Rozay videos any time soon, but it shouldn’t be a surprise when Scion is the first name that pops into your head when ruminating over tactful marketing schemes.
Which brings us to Toyota’s latest “guerilla” marketing stab, the questionable combination of French Montana and Action Bronson over Harry Fraud production. Questionable because French Montana popularity is largely due to his imprecision and slack lyrical ability while Bronsolino throws enough fine dining references into one verse to make Bobby Flay genuflect at his feet. Regardless of the protean attempt at attaining “hip”, “Mean” manages to work in a way that few (superficial) one off collaborations do. Fraud’s laid-back kicks and organ work allow Montana to essentially layer ad-lib on ad-lib, forming something that kind of resembles a verse. Bronson is more playful in his wordplay than usual, but of course Dr. Lecter was lying when he said he loved you, he’s too busy chewing beef in Greece and puffing autumnal strains. I’m sure you can find “Mean” on the Scion website, but it would be a lot easier to just download below. Namean?