Earlier this morning, London-based label PC Music (so cool so cool) uploaded their first official music videos. PC Music has been a visual experience since its inception, creating eclectic, gif-championing individual webpages for each release (see Dux Content’s Lifestyle and “My Miss 2.0“) and, if you dig deep enough, you can find early videos for affiliates Serious Thugs, DJ Warlord, and others along with other early goodies (where is Lil Gash ??!?) on the various tumblrs associated with the label, but bossman A.G. Cook has kept most video content under a tight lid. Now, in a step of maturation, two full-length videos have appeared along with the full easyFun EP on a brand new Youtube channel.
The tracks, “Odyssey, Pt. 2 (A. G. Cook Remix)” originally by Dreamtrak and “Sondico” by easyFun, mirror the full spectrum of artists seated on the label. “Odyssey Pt. 2 (A.G. Cook Remix)” with a hook of “We drove to Miami / because Miami is the place” features one of A.G. Cook’s nameless guest vocalists and is pure pop. The video takes a literal parallel and showcases clip after clip of Rick Ross meets Ultra type shots, all with a pink tint beneath the cover art. “Sondico,” while given a similar video made up of neon-dripping aerobic dancers, has no discernible beat and instead jumps around the sonic synth sphere in a scat-like manner. Both videos indulge in stock footage and manufactured bliss. Watch “Odyssey, Pt. 2 (A. G. Cook Remix)” below and click here for “Sondico”.