Last April, The Smoking Section wrote up an excellent article on the “label that’s figured it all out;” namely, Atlantic Records. Atlantic is the home of artists like Wiz Khalifa and B.o.B, not to mention Plies, Musiq Soulchild, Diggy Simmons and Trey Songz. The Smoking Section article focused on the transition between the former three artists’ emersion as independent entities in contrast to their album releases through the label. Both Wiz and B.o.B. had built up venerable online followings, and their fans were clamoring for a proper release. The hype was a result of critically acclaimed mixtapes like Kush & OJ and Hi! My Name is B.o.B. Lupe had already released two critically and commercially acclaimed albums via Atlantic, The Cool and Food and Liquor, but it had been four years since the release of The Cool and both Lupe and the label were in drastically different places. The resulting albums, B.o.B Presents: The Adventures of Bobby Ray, Rolling Papers and Lasers, all went RCAA Gold, an impressive feat for a label in our contemporary commercial music landscape. The label had been able to do what few others could; turn out consistent commercially successful hip hop albums.

That’s where the trouble starts though. Are any of the three previously mentioned albums actually hip hop records? Sure, the are rapped verses, familiar song structure, and appearances by guests like T.I., Eminem and Curren$y, but the albums prove to be a thinly veiled facade covering a disconnected series of singles. For example, the amount of mushy bullshit on Lasers is astounding, considering the completeness and conceptual genius of The Cool. The album serves as a vehicle to get “The Show Goes On” (a thinly veiled rip-off of the Modest Mouse classic) radio play and into GM commercials. Just before the album was released, Lupe stated in an interview with Complex that he hated the album and was forced to make “The Show Goes On.” Granted, Lupe has been a little erratic over the past several years, but it’s hard to imagine an artist of his caliber willingly succumbing to the creation of an album that panders as much as Lasers. It’s easier to see Wiz and B.o.B. abandoning their creative chops for a chance at commercial success, as it is somewhat doubtful that those chops existed in the first place, but they too turned out disgustingly thin albums.

What’s the point? In the past few weeks, two of the most hyped young rappers in hip hop, A$AP Rocky and Kendrick Lamar, released singles in anticipation of their respective upcoming albums. Both also happen to be associated with major labels; Kendrick with Universal, and A$AP with Sony. While I would argue that Kendrick is still under the Top Dawg Entertainment banner, it’s hard to ignore the influence that Universal might have over the upcoming Good Kid in a Mad City. Now, obviously Sony and Universal don’t have quite the penchant for turning promising rappers to the dark side that is commercial pop, but both have turned out their fair share of awful radio-ready puffballs in recent years. I believe that both A$AP and Kendrick are miles beyond Wiz and B.o.B. in terms of pure lyrical talent, beat selection and their respective posses, but again, it’s hard to ignore the effect of major labels. (Continue after the jump)

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